From board meetings, to Wall Street, to in-store appearances, these pieces are focused on a balanced yet sublime cornerstone of executive wear and image versatility.
Reverie Menu
A Custom Collection for
Mr. Scott Boatwright
december 2024
what's next for Scott boatwright
Scott, congratulations on this next milestone achievement in your career. We are at a unique point in time right now. One where we can position your wardrobe aesthetic as a tool to underscore the values you want to communicate at Chipotle.
As you enter your new tenure, I want to help you visually communicate a distinct (not major) aesthetic change that signals this is Scott Boatwright — one that reestablishes yourself as the CEO and signals you are not in anyone's wake — you are cutting a brand new line.
In one word, “Personality” is what defines and personifies Scott Boatwright. As indelible as you and your personality, I have an inspired and comprehensive vision for your wardrobe and the impact it can have on your success in this new role. With considered attention to your stature, coloring, and composition, these cloths are ideal for you.
I
how you communicate
Your aesthetic presence should work to assure people’s visceral emotions, so they feel secure — in your leadership and personality, in your ability to see around corners, and in your vision for the brand.
II
how you're viewed
Be seen as a conduit to a pulse for what is next, as people intersect with your leadership across Chipotle. You will exude taste, innovation, and relatability, and you will create an aesthetic foundation that cements this next journey as a resounding success.
III
how you feel
Your wardrobe should be multi-dimensional — outwardly casting a calm confidence to others, but also internally reflecting poise and self-confidence within you. Your wardrobe should tactilely set off all the senses. We can communicate the idea of “he gets us” defined by:
Touch
How your garments feel
Sight
How your silhouettes look
taste
What is the “tone” of the look you are communicating
Your menu is organized into distinct “Closets” of aesthetic purpose, spanning the breadth of your new role. There is a balance between expanding upon your core tailored wardrobe, and growing your “3rd Look,” a fusion between classic tailoring and leisure wear.
We are also establishing the global outlook of your role as it relates to both seasonal comfort, and regional style aesthetic. Apropos to the Chipotle brand, we are incorporating shades of red where appropriate, enhancing a subliminally on-brand tone.
The fabric suggestions I am leading with are of the utmost elegance, exclusivity, and provenance. including enhancements from our Noble Fiber collection — fabrics that are remarkably rare and unique, sourced from scarce and ephemeral natural environments around the world. These cloths are irreplaceable gifts from nature, cloths almost literally no one else in the world has.
You will never have been more delighted by articles of clothing.
Your closets
chipotle CEO
Scott Boatwright, The Market Leader
newport CEO
Scott Boatwright, Calm, Cool & Approachable
This is the “3rd Look” deployed in full effect. The bridge between tailored and leisure that creates a sartorially forward casual outfit embracing comfort and cool, not couture.
Travel CEO
Scott Boatwright, Comfortable and at Ease
Meeting the demands travel can bring — with comfort, flexibility, versatility, and ease of wear. These pieces range from performance tailoring to supremely luxurious loungewear, and occasionally mix the two together.
Black Tie CEO
Scott Boatwright, Charitable, Honorary & Social
Formal events do not happen often, but when they do, I want you to feel unbeatable. You should have the right assortment of looks, all of which are both beautiful and comfortable for an evening gala.