Worn in or out of either city’s home office, these pieces are focused on a balanced yet sublime cornerstone of executive wear.
Custom menu
Mr. Brian Niccol
August 2024
what's next for Brian Niccol
Brian, thank you for taking the time to have coffee with me to share how the Starbucks role found you and your vision for the brand’s renewed success. we're at a unique point in time right now. One where we can position your wardrobe aesthetic as a tool to underscore the values you want to communicate at Starbucks.
Drawing from your talking points, I have an inspired and comprehensive vision for your wardrobe, and the impact it can have on your success in this new role. With considered attention to your stature, coloring, and composition, these cloths are ideal for you.
I
how you communicate
Your aesthetic presence should work to assure people’s visceral emotions, so they feel secure — in your leadership and personality, in your ability to see around corners, and in your vision for the brand.
II
how you're viewed
Be seen as a conduit to a pulse beyond coffee, as people intersect with your leadership across Starbucks. You will exude taste, innovation, and relatability, and you will create an aesthetic foundation that cements this next journey as a resounding success.
III
how you feel
Your wardrobe should be multi-dimensional — outwardly casting a calm confidence to others, but also internally reflecting poise and self-confidence within you. Your wardrobe should tactilely set off all the senses, much like the marriage of sensorial experiences when walking into an early morning coffee house. We can communicate the idea of “he gets us” defined by:
Touch
How your garments feel
Sight
How your silhouettes look
taste
What is the “tone” of the look you are communicating
Your menu is organized into distinct “Closets” of aesthetic purpose, spanning the breadth of your new role. There is a balance between expanding upon your core tailored wardrobe, and growing your “3rd Look,” a fusion between classic tailoring and leisure wear.
We are also establishing the global outlook of your role as it relates to both seasonal comfort, and regional style aesthetic. Apropos to the Starbucks brand, we are incorporating shades of green where appropriate, enhancing a subliminally on-brand tone.
The fabric suggestions I am leading with are of the utmost elegance, exclusivity, and elevation. including enhancements from our Noble Fiber collection — fabrics that are remarkably rare and unique, sourced from scarce and ephemeral natural environments around the world. These cloths are irreplaceable gifts from nature, cloths almost literally no one else in the world has.
You will never have been more delighted by articles of clothing.
Your closets
Starbucks CEO
Brian Niccol, The Global Business Leader
Diplomacy CEO
Brian Niccol, The Overseas Diplomat
These are tailored pieces that complement the “Starbucks CEO” Closet. These garments are intended to be worn during your most important meetings, with the most important people in your rolodex. For one-of-a-kind moments, these pieces will provide a reassuring self-confidence and sense of superlative luxury. For these reasons, all selections here are suggested as Noble Fiber.
black tie CEO
Brian Niccol, Charitable, Honorary & Social
Formal events do not happen often, but when they do, you should feel unbeatable. You should have the right assortment of looks, all of which are both beautiful and comfortable for an evening gala. These pieces expand on some of what you currently own.
seattle CEO
Brian Niccol, He Gets Us, We Get Him, & Together We Get it Done
This is the “3rd Look” deployed in full effect. The bridge between tailored and leisure that creates a sartorially forward casual outfit embracing comfort and cool, not couture.
Long-haul travel CEO
Brian Niccol, Comfortable and at Ease
Meeting the demands travel can bring — with comfort, flexibility, versatility, and ease of wear. These pieces range from performance tailoring to supremely luxurious loungewear, and occasionally mix the two together.